Top 5 Of The Best Benefits of SEO – Outsourcing Worldwide
“Over the next three years, businesses that make use of the web expect to grow 40% faster than those that don’t.” So says one writer regarding companies, the corporate world, and the world wide web. It’s a fact; whether for communication, entertainment, business, or leisure – the internet is now a large, integral component of our daily lives.
The year 1993 saw the birth of the search engine, and this opened up a whole new world of marketing possibilities. 20-odd years later, businesses are now hiring the best SEO company money can buy and letting them dictate the website content. Internet marketing is trending, and knowledge of Search Engine Optimization is crucial if you want to ride the wave.
- Increased Traffic
It’s the same as putting up a physical storefront. Location is everything. The more people pass by your store, the more they’re going to notice you. Studies show that most web users only click the top five results displayed on the page. SEO can help land your company’s website on any of the top positions, directing traffic to your site and consequentially increasing sales.
- Return On Investment
ROI through advertising is slower and more questionable than SEO. 1000 clicks on a paid advertisement can result in a 2% chance of a sale. 1000 clicks through SEO can result in a 5% chance of a sale. When people are led to your site, through search engine marketing, the likelihood that they’re actually looking for your services is significantly higher. Anyone can click on an ad by mistake, but no one can type a search term by accident.
- Site Usability
SEO services simultaneously help in redesigning your company website, making it easier to navigate. By rearranging the architecture and link location, everything is instantly accessible. Difficult or complicated pages that don’t give information immediately are immediately closed or ignored. It doesn’t matter how good your products or services are; if your site isn’t user-friendly, the chances of you making an online sale are extremely slim.
- Build Brand Awareness
The topmost sites on the results page harbor more visitors. Whether they stay or not, these sites still get significantly more exposure, as compared to the sites on the second or third page. The brand name of these sites also gets associated repeatedly with the terms and keywords the users searched. Being on the front page also promotes trust in your brand, as search engines are advanced enough to detect which websites are useful and which are purely spam.
- SEO and Social Media
The relationship between SEO and Social Media is by-directional. Social Media can boost SEO purposes, and SEO can increase the visibility of social media. For example, users are more likely to “like” a Facebook fan page or “tweet” about a company’s promotion if it is found in the first page of results. Social Media can solidify your web pages place on the internet, and SEO can make it visible.
Search Engine Optimization is crucial for internet marketing, and internet marketing is crucial for reaching a world-wide audience. Investing in an internet marketing company to enrich your site with SEO costs absolute minimum, and the return on investment is quick, assured, and lucrative.