5 Ways to Increase Your Traffic – Besides What You’re Obviously Doing Right Now
Search engine optimization is hard; it’s a constant battle. Every day you try to rank your site and maintain it. At the same time, you’re fighting off competitors in a world where the baddest, most wicked marketers are competing. To say that it is an exhaustive effort is an understatement. Even one keyword can be a headache, especially when it’s a high-competition keyword.
Any internet marketing consultant will tell you that, in order to increase traffic, you have to generate original content, set-up a robust social media standing, and build links every single day. These are given factors in order to boost an SEO campaign.
In retrospect however, many internet marketers get caught up in concentrating on these fundamental ranking techniques. Sometimes, they forget about the little details that can make or break their standing on Google.
First, Google is the search engine. When you want to rank, say, your website, your app, your software or your product and services – using different keywords – Google is the mountain you need to conquer. There are smaller search engines with smaller audience bases like Duck Duck Go, Yahoo, and Bing. These are reserved for particular queries, used by a particular group of persons.
Concentrating on Google is one wise move, as it is the masses’ gateway to information-searching. For many people, Google is the start of their Internet experience. Obviously, it is important that you be front and center to that experience.
Constantly check and re-check your metadata.
Metadata is essentially what crawlers see on each page of your website. Basically, it should contain what your viewers need to know about the contents of that page.
In every post you make, say on your blog, homepage or ‘about us’ page, there is a space between the header and the content where metadata should be inserted. Make sure that this is filled with the right content. Two sentences with 100-150 characters for a title metadata is usually recommended.
Description metadata and keyword metadata should also be properly optimized. The former should be what people see when they search for you. The latter should contain what keywords they should search to find your page.
Make sure your alt tags are powerful.
Alt tags are the tags you give your images and other media. Remember to not only optimize these tags, but make sure they are in line with the page they are in. There are users out there that can crawl just text-only descriptions, and it is imperative to take a proactive approach on this situation.
Develop a dedicated sitemap for search engines only.
Sitemaps are maps you can generate that specifically tells Google where to find your content. This is very important to do, especially when there are content that are not indexed.
Though this does not necessarily secure that Google will crawl your content and list it, it increases user experience, which in turn might increase your ranking. An internet marketing company suggests that you also put forward the sitemap in order for your audience to positively connect with it.